Sunday, 25 March 2012

Arden Launch in Paris

"L'appartement du Bureau 110 chez Philippe Model"
I'm just back from this PR event in Paris where I introduced the Arden Collection to the French press.

My spot: The Arden collection featuring Verdure and Saffron Walden
My spot (above) featured the Verdure fabric in its two colourways and Saffron Walden covering the sofa. The central Verdure panel is a fabric-width non-woven wallpaper. It caused a stir as it looks so much like a fabric; you can see the weave of the linen on which we painted the original artwork. 

Hosting this launch event was PR agency Bureau 110. They have several brands on their books and for this event they took over the spectacular apartment of fashion and interior designer Philippe Model.

Some details of wall finishes around the apartement
This place is not so much an apartment as an atelier and playroom where Philippe experiments with whacky ideas and hires it out for location shoots.

In this ever-evolving space Bureau 110 set up product displays across about 10 rooms for its brands including Zoffany, Sanderson and Harlequin's new brand Scion with the bold and dramatic Melinki collection (below)

Melinki by Scion
In between meeting with invited journalists and stylists I couldn't resist taking shots of some of the products in their beguiling settings (albeit with my basic pocket camera).

This location is often hired out for photoshoots, the remnants of which are evident throughout. There are flaking paint, layers of wallpaper and incongruous architectural bits and bobs everywhere.

Here are some snaps from around the apartement:

Little Greene Paint & Paper

Le nouveau nuancier
This is Little Greene's new colour card. Check out the innovative sticky-outy chips. You can fold the perforated page and offer up the colour without a white background. Genious!

designer glassware and ceramics

 Robin du Lac 
tea light cups

I was obsessed by these faded pink tea light cups lined in old gold and arranged in front of antique mirrors.

kitchen ceiling
Now heres a technique I'd like to learn: flaking paint revealing old faded wallpaper.

A still life in the corridor
One of the rooms seen through a patinated mirror
I'm inspired to let loose on my studio and let it evolve like this place has. 
Every wall is a potential canvas. Trick is not to over-think it. Just play!

Hopefully the Arden Collection will feature in a few French magazines over the next few months. As a half-Frenchy myself it would be a lovely opportunity to show off the collection to my French family. 
You can see more images of the interiors at this Italian locations website 

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