Sunday, 13 May 2012

ARDEN ON TOUR: Stags in Sussex



On a soggy foggy Wednesday morning I popped up from Hastings to Frant near Tunbridge Wells to give a talk about the Arden Collection and Elizabethan painted interiors.

Our host for this coffee morning was Mary Ensor Interiors.

Mary Ensor Interiors from the outside

The showroom of this respected 30 year old practice exudes style and elegance. Their palette is muted and sophisticated with playful undertones and it was interesting to see which designs from Arden they had chosen to reflect their look.

In the window hangs the medieval style Arden design in pewter, one of the more refined colourways in linen with some versatile golds and indigos to pull out in a scheme.

Arden linen in window display
In another corner of the window our 16th century Saffron Walden design on linen (in charcoal) demonstrates its modern credentials hung behind a shapely retro piped armchair in pearl grey.

Saffron Walden fabric in window display
 Below is the linen Cinquefoils (in sandstone) set behind beachy neutrals, the glass reflecting the watery feel of this design which we painted in thin, transparent glazes.

Cinquefoils in sandstone
A few more shots of the showroom with Mary Ensor's new owner Lisa (left) and Anya.

Around the Mary Ensor showroom
…then upstairs to give my talk to an audience of 30 enthusiastic customers. But not before coffee and treats supplied by Sussex based cake makers Fabulous Bakes. (A great idea for an indulgent gift by post).

Cakes by Fabulous Bakes
SUBLIME!! but beware becoming dusted in icing sugar after a scoffing frenzy!

Next stop...Stockholm!

Many thanks to Helen Short, Zoffany's area sales rep for Sussex who set up the event, to the Mary Ensor ladies for looking after us and to our audience for being so attentive.

For stockists visit the Zoffany website or call head office on 0844 543 4600.

Alternatively email me at mel@melissawhite.co.uk


Sunday, 8 April 2012

Arden Launches at London Design Week

This is a slightly tardy post about London Design Week where our Arden Collection for Zoffany was officially launched.

Arden fabric book and Verdure cutting

I just wanted to share a few pics from the 3 days I spent at the Chelsea Harbour showroom  (11th to 13th March ) as it was such an exciting milestone to reach with the collection.

Zoffany Showroom

This annual trade show takes place at Chelsea Harbour Design Centre which is home to over 400 interior design brands. Zoffany share a showroom with Sanderson and Morris and Co and I joined the Zoffany team for three days of meeting and greeting and talking about the collection.

Arden books and brochures

It was my first chance to meet the interior designers and retailers who hold Zoffany accounts. It is they who will be out there convincing their clients to redecorate using the Arden Collection!

Saffron Walden sofa
Sofa covered in Saffron Walden (charcoal). Cushions covered in Arden and Canterbury (and me)
It was such a thrill to see the showroom decked out in our fabrics and papers and to finally get to see the sample books. Just under two years after my first meeting with design director Liz Cann, here we are at last!

Verdure chair
Chair covered in Verdure (lead blue colourway).
My favourite piece in the showroom is this chair (below) covered in the Arden velvet (in venetian red). The cushion uses the Millefleurs embroidery.

Zoffany won Elle Decor's "Most Inspiring Showroom" award - yay!

Arden chair window display

....and here's a short interview I did for the Chelsea Harbour blog:


Unfortunately David, my co.designer was unwell and unable to make this soft launch but he was there in spirit regaling visitors with tales of Elizabethan life and the story behind these unique designs. 

David Cutmore painting Merchant's Stripe
Here's David painting the Merchant's Stripe at the studio

Big thanks to Camilla and Selina the showroom girls who were dynamos. Thanks also to the whole Zoffany team for looking after me and giving me confidence in this new and exciting environment away from my cosy studio. 

Arden hangers


Here are posts about the collection by two lovely bloggers I met at Design Week:

Alison Hutchinson Design

HOP Interiors

Sunday, 25 March 2012

Arden Launch in Paris

"L'appartement du Bureau 110 chez Philippe Model"
 
I'm just back from this PR event in Paris where I introduced the Arden Collection to the French press.

My spot: The Arden collection featuring Verdure and Saffron Walden
My spot (above) featured the Verdure fabric in its two colourways and Saffron Walden covering the sofa. The central Verdure panel is a fabric-width non-woven wallpaper. It caused a stir as it looks so much like a fabric; you can see the weave of the linen on which we painted the original artwork. 

Hosting this launch event was PR agency Bureau 110. They have several brands on their books and for this event they took over the spectacular apartment of fashion and interior designer Philippe Model.

Some details of wall finishes around the apartement
This place is not so much an apartment as an atelier and playroom where Philippe experiments with whacky ideas and hires it out for location shoots.

In this ever-evolving space Bureau 110 set up product displays across about 10 rooms for its brands including Zoffany, Sanderson and Harlequin's new brand Scion with the bold and dramatic Melinki collection (below)

Melinki by Scion
In between meeting with invited journalists and stylists I couldn't resist taking shots of some of the products in their beguiling settings (albeit with my basic pocket camera).

This location is often hired out for photoshoots, the remnants of which are evident throughout. There are flaking paint, layers of wallpaper and incongruous architectural bits and bobs everywhere.

Here are some snaps from around the apartement:

Little Greene Paint & Paper
          






Le nouveau nuancier
This is Little Greene's new colour card. Check out the innovative sticky-outy chips. You can fold the perforated page and offer up the colour without a white background. Genious!

LSA
designer glassware and ceramics
 



 Robin du Lac 
tea light cups

I was obsessed by these faded pink tea light cups lined in old gold and arranged in front of antique mirrors.

Kitchen
kitchen ceiling
Now heres a technique I'd like to learn: flaking paint revealing old faded wallpaper.

A still life in the corridor
One of the rooms seen through a patinated mirror
I'm inspired to let loose on my studio and let it evolve like this place has. 
Every wall is a potential canvas. Trick is not to over-think it. Just play!

Hopefully the Arden Collection will feature in a few French magazines over the next few months. As a half-Frenchy myself it would be a lovely opportunity to show off the collection to my French family. 
 
You can see more images of the interiors at this Italian locations website 

Saturday, 10 March 2012

Silk Merchants and stripy paper


This is the week the ARDEN Collection launches after 17 months in the making. 

You can view it now on the Zoffany website.



The official launch is at Chelsea Harbour for London Design Week from March 11th to16th. I will be in the Zoffany/Sanderson showroom from the 11th to 13th.

Come and say hi if you're visiting. 


In preparation, last week I went over to Marlborough in Wiltshire where Zoffany had chosen to host an event for the area sales managers. This is the team who will be introducing the Arden collection to retailers and interior designers across the country. 

The setting was the amazing Merchant's House on Marlborough's high street. 

 
This is an extremely rare 350 year old gabled house built by a prosperous silk merchant called Thomas Bayly following the Great Fire of Marlborough in 1653. Its interior is rich with wall paintings, panelling and a commanding oak staircase with a rare survival of painted fictive balustrading on the walls. 


The dining room features the utterly unusual stripe that inspired our Merchants Stripe wallpaper. 


This painted stripe that parades across all four walls, over doors, hinges and the stone fireplace, is thought to represent striped silk hangings. There is no real precedent for such a design and nothing quite like it follows. It is truly unique and actually very contemporary (we've hung it horizontally for the Arden brochure!)


and here it is in Norsk blue (there are 4 colourways in all)

 
On arrival in Marlborough there was an unnerving power cut, caused by the sunspots, that shut down the entire town for two hours. Thankfully it ended just in time to plug in the projector and begin my slideshow talk. I was then joined by Zoffany's design director Liz Cann in talking the team through the collection piece by piece. 



Then came a guided tour of the house given by the knowledgeable head trustee Sir John Sykes and volunteers at the house. 

What an enthralling place and full of mysteries yet to be uncovered.




You can read more about The Merchants House and our Stripe wallpaper in The World of Interiors this month (April issue). 

The Merchant's House and Garden are open from 1st April to end of October on Tuesdays, Fridays and Saturdays from 11am to 4pm with timed tours at 11am, 12noon, 2pm and 3pm.


Friday, 24 February 2012

The Big Egg Hunt, Find our egg!

Click here to see our entry on the Big Egg Hunt website

Set to be the largest and most interactive public art display London has ever seen, over 200 giant eggs have been hidden across the City in this massive charity event presented by Faberge.


 The charities behind this adventurous event are The Elephant Family and Action for Children. The same people who did the giant elephants in 2010 and giant cows a few years ago. The Big Egg Hunt is a charitable event that will raise funds for vital conservation issues and help secure a future for some of the UK’s most vulnerable and neglected children.

You'll see from checking out the website that there are some very big names involved and some utterly amazing eggs. You can download maps and apps and join in to win prizes and raise money.


THE ARDEN EGG

Our finished egg at the Fairlyte studio
Our egg is number 189 and is hidden in Egg Zone 10 - SOUTHBANK.

Here's a CLUE:  This design was painted at the same time Shakespeare's plays were first hitting the London stage.

I haven't been up to London to find it yet but I'll be joining the hunt soon.


Meanwhile Here's some stuff about our egg!

Shhh...I'll tell you a secret....we're about to launch a fabric and wallpaper collection with Zoffany. It is called Arden and is inspired by Elizabethan wall paintings. Pop back in March for the full story!

Our Arden egg features one of the fabrics from the collection. A beautiful printed linen in 5 colourways called Canterbury.

The design is based on a gorgeous Elizabethan multivine that was painted on the wall of a house in Canterbury around 1600. The house is now demolished but you can see the original wall section at Canterbury museum.

This is a rare treat indeed as these wall paintings are extremely rare.

Canterbury museum wall painting

Wall paintings were highly fashionable in Elizabethan England and, as you may already know, that's what I specialise in with my colleague David Cutmore.

Learn more about this design in one of my previous postings: Mermaids & Multivines

Here are some work in progress pics from the studio.

We plastered the background to give a textured surface

Dave painting free hand outlines of the design
Me painting the egg using natural pigment paints. (In the background a few clues about the Arden Collection designs)

Dave painting the egg.

Detail of the egg after waxing


A sneak preview of the Canterbury linen for Zoffany
Happy Hunting!